Marketing decisions should never be based on what “you” would do if you were your own customer.

You are not your market.

You have a biased viewpoint (at least you should if it’s your own product!).

And because of that, what “you” would do as a customer would likely be completely different from what your market would do.

Here’s a good example…

Continue reading “You Are Not Your Market”

I was reading a blog post from Matt Blumberg and he asked “What Kind of Entrepreneur Are You?

The two types he outlined were a:

  1. Starter:  Someone who starts businesses but usually doesn’t like running or building them.
  2. Builder: A person who may not come up with the idea for a business but is very good at running and building the business.

As I sat back and thought about it, I realized something interesting…

Continue reading “What Kind of Entrepreneur Are You?”