Business cards have been used for years, but are they really effective?

With the influx of smart phones, do people even use business cards anymore?

The answer is yes, but the problems still remain the same. It’s not the business card, but the way people approach networking that’s the fundamental problem.

Here are some tips on what not to do, along with suggestions on how to improve your follow-up so that people you meet will want to do business with you in the future.
Continue reading “The Negative Side of Business Cards”

I’ve rewritten this post several times now (blush).

So here we go again (this time removing names of the guilty).

Before you read it just note that I think there is a real “divide” happening in the business world – and as time goes on, I’m finding myself clearly on one side of the fence.  I’m curious to know what you think so please share your comments afterwards.

Continue reading “I’m Pissed Off, Fired Up And Need To Rant…”

You’ve got a new product idea and you’ve worked furiously to get it ready.

The website is done.  The shopping cart is hooked up and the autoresponders are written.

Everything is all set… except… you can’t figure out what the price should be.

If you price it too high, nobody buys.

If it’s too low, you don’t maximize revenue.

So what’s the “magic formula” for pricing products?

Here’s a simple method that’s always worked for me…

Continue reading “How To Price Your Product”