How was your year? 

I hope it was FANTASTIC, and if not, I wish you strength, luck, and momentum to charge forwards into 2017 and beyond.

I want you to know that, in 2017, you can do less and make more.

How the heck can you do less and make more?

That’s what I want to outline for you here today, because that actually was my plan in 2016 and it turned out spectacularly well, so I’m going to be repeating it again in 2017.

Here’s how this post came about:

Just last week we flew in our two executive assistants; Summer, who helps me run my business, and Carrie, who helps my wife, Amy, run our charity.

What Summer, Carrie, Amy and I did was we mapped out all of 2017. In fact, we even mapped out some of 2018.

I HIGHLY recommend you do the same, if you haven’t already. I’ll give you some tips about how to do this efficiently.

Planning an entire year can be overwhelming, so when you are planning your year, I want you to break it down into three areas of focus:

Number one, you’ve got to get clear on your PRIORITIES.

I know that that sounds obvious, but it’s SO important.

This means getting clear on people and projects that are most important to you, as well as getting clear on the LIFESTYLE you want to live.

For me, obviously my amazing wife, my incredible kids, my team, my sister, my parents, my friends and business partners – they are all a huge priority to me.

What can I say? I’m a people person!

I bring this to your attention because, when people are a priority to you, you’ve got to be INTENTIONAL about incorporating them into your planning process.

Next, it’s extremely important to decide which projects are your highest priority.

For example, last year I had just one project that was the highest priority for me. This allowed me to engineer the entire year around that one project, which allowed me to be uber creative.

After people and projects comes lifestyle. Outside of your business, what aspirations do you have?

For example, in 2017 I really want to exercise my creativity in some new and different ways.

Playing guitar is one. Doodling is another – I know it kind of sounds funny and weird – but doodling and calligraphy is another thing that I really want to do.

I’d also like to learn Swahili, because in Kenya where our charity operates, the kids speak Swahili, and I want to be able to interact and engage with them. I want to be fluid so when kids are talking back and forth, I can just jump into the conversation and blow their minds.

Number two, get clear on your PRIMARY FOCUS.

You’ve got to have a primary focus. Everything else you do falls around this one thing.

This relates to prioritizing your projects in step #1.

Your primary focus combines the project you chose as a top priority, and the outcome you’d like to see from that project. It’s your guiding light throughout the year.

Here’s an example: one of my clients, Mastin Kip, is an incredible speaker and author.

His primary focus is releasing his new book in the fall of 2017, so we are engineering the entire year around that focus.

Other things are going to come up, of course, but the primary focus is getting that book to top of the New York Times Bestseller list.

Let your primary focus be the most important, most ambitious accomplishment you’d like to achieve, and then give it the attention and resources it needs to come true. 

Number three is to identify your BIG ROCKS

And start mapping them out on the calendar.

That’s exactly what I did with Summer, Carrie, and Amy when we planned our year. We first started with our big rocks.

What are our big rocks? When you’re mapping out your calendar, these are the most important events and deadlines in your year.

Some are deadlines that you set for yourself, and others aren’t so flexible, but they are all important.

For example, last year my family vacations got tacked onto business or charity trips. If I was going to speak at a conference, I would take the family, and we would spend a few days after the conference exploring that location.

This year we decided to let family trips be family trips, so those were the first big rocks we added to our calendar.

The next big rocks we added were dates that are already set.

For example, next year we’ve got a big trip for our charity where we’re taking 50-60 of our top donors over to Kenya to see the schools they helped build.

There’s also conferences that I’ve committed to speak at, mastermind groups that I’m a part of, and so on.

It’s important that your big rocks get laid out on the calendar. Because too often as entrepreneurs, we end up taking on more than we can handle because we get so excited about opportunities.

You and I have to concentrate our efforts, because if we try to do too much in 2017, we’re going to do a whole bunch of things in a half-assed way.

But if we focus on a few big rocks, and we pour all of our creative energy into those things, we will experience a lot more success.

When I talk about the big rocks, here’s what I would encourage you to do:

Think about one big promotion that you’re able to do every quarter. One big promotion every four months. Everything else gets filtered around those four promotions.

And if you can do less than four, that’s even better.

In summary:


For you and I to make 2017 a spectacular year, here’s what I recommend:

Number one, get clear on your PRIORITIES. When I say priorities, I’m talking about people, projects, and lifestyle.

Second, get clear on your PRIMARY FOCUS and engineer your entire year around that.

Number three, map out your big rocks. What I recommend for my clients is four big promos per year, one per quarter. Everything else gets filtered around those big rocks.

Your turn: What are you going to do to make 2017 your best year ever?

As an entrepreneur, it is CRITICAL for you to guard your confidence.

You’re doing things that most people don’t do.

You’re out blazing new trails and going places that most people aren’t willing to go.

When you’re experimenting with new ideas and trying new things, there are always going to be CRITICS and people who will try to bring you down.

Because guess what? It’s easier for people to bring you down than to raise their game up to your level.

Internet Trolls

When you are an entrepreneur, you have to guard your confidence.

I’m going to give you three tips on how to do this.

But, before I do, let me just share how this all came about:

Recently, my wife and I were having dinner with some friends.

One of our friends, knowing that I was preparing for my own product launch, asked a question:

“What do you think about doing your own launch versus all the launches that you’ve done for somebody else? Do you feel any difference?”

I was like, “Heck yeah, I do.”

Because I’ve been behind the scenes helping strategize and develop launches for many, many people. For example, during the last year of my partnership with Michael Hyatt, we did four seven figure launches throughout the year.

It was a huge year, but doing a launch for somebody else is totally different than doing it for yourself, and here’s why:

When you do it for yourself, there is a ton of mental baggage.

What do I mean by mental baggage?

I’m talking about self-doubt and limiting beliefs and all that fun stuff.

There’s all kinds of mental baggage that we carry when it’s our own product, our own course, our own membership, our own launch, whatever it is.

We have to guard our confidence because, if we don’t, it’s very, very easy to get derailed.

When you’re trying new things, you’re going to have people who cast all kinds of doubts. You’re going to have people who throw sticks and stones as a way of projecting their OWN mental baggage.

I’ve released several videos sharing my views on business and entrepreneurship, and recently somebody left a comment.


He wrote:

“I didn’t even watch the video to know that this is nothing more than a travel blogger who comes from a rich wealthy background and that’s why they’re able to do what they’re doing.”

I was like what? Dude, obviously you didn’t watch the video because (a) I’m not a travel blogger (b) I definitely did not come from a wealthy background. Everything I’ve created, I earned, and it’s because I had great people around me who supported and believed in me, but I started everything from scratch.

His comment annoyed me, and I had to remind myself that comments like this happen all the time. When you are sharing a message, product or service with the world, haters and trolls are absolutely inevitable.

It’s not your job to combat the trolls. All you need to worry about is guarding your confidence.

Here are three ways to do it:



1) Have a clear strategy.

When you have a clear strategy, it is very hard for you to get derailed because you know exactly what your next steps are.

I see entrepreneurs who stumble because they don’t know what it is that they’re going to be doing next or they don’t have a clear strategy and what happens is that when somebody casts a little bit of doubt their way, they second guess themselves and then they backtrack and then now they’re completely off the rails.

Get clear on your strategy so can focus on simply executing.


2) Have supportive voices in your life.

Being an entrepreneur isn’t easy.

You’re going to have your ups and our downs, and when you have your downs, you need people who can bring you right back up.

There are two sides to this coin:

One, seek out those supportive voices.

Look to family, friends, mentors, mastermind partners – whoever – who can help coach you and support you and encourage you.

And be that supportive voice for others!

Don’t just vocalize but demonstrate your support by taking ACTION.

This doesn’t need to be a huge gesture. Just reaching out to show your support is enough. In fact, when I’m finished here on my way home, there’s somebody that I’m going to send a voice message to because I just listened to their podcast and it was amazing.

Supportive voices are incredibly important. Seek them. Be one.


3) Know your “why?”

As in, why did you become an entrepreneur in the first place? Why did you start your business?

When you are super clear on your why, that’s like the guiding star that keeps you focused.

When I first started out, my why was simple: to provide a better life for myself and my family.

But as I started experiencing some success and discovering the impact my business could have, I found another why.

My wife and I started a charity where we build schools in Kenya. At the time of writing this, we’ve built eight schools, and two are currently in construction.

So the more money I make, the more I can contribute to that project, and that motivates me daily.

When you get clear on your why, people can say what they want and they can try to derail you, but none of that matters because you have complete confidence in the path you’re on.





  1. Have a clear strategy.

  2. Have supportive voices (and be a supportive voice, too).

  3. Know your “why?”

It’s not easy being an entrepreneur. But you and I, we’re the ones making things happen.

Entrepreneurs have the power to change the world and that’s why I love and believe in entrepreneurship so much.

Keep your confidence up. The world will thank you for it.


Your turn: What do you do to guard your confidence? Let me know in the comments below.


Have you ever felt like you want to accomplish something, but there’s something holding you back?

If you’ve ever experienced these limiting beliefs, you’re normal!

As entrepreneurs, there are a million and one things going through our minds every day – the good, the bad, and the ugly.

But here’s the bottom line: limiting beliefs are always going to hold you and I back, UNLESS we see them for what they are, address them, and blast through them.

Let’s talk about the top three limiting beliefs of entrepreneurs (or soon-to-be entrepreneurs) and how to easily overcome them.

One common belief goes something like:


“I don’t have ________”


“I don’t have the money, I don’t have the time, I don’t have the team, I don’t have the connections.”

Let me tell you, as an entrepreneur, you will never have everything you need, but you will always have enough. The “I don’t have’s” will always be there, so your job instead is to focus on what you do have and to execute on that.

The “I don’t have’s” will always be there, so your job instead is to focus on what you do have and to execute on that.

A great example is Gillian Zoe Segal, author of the massively successful book Getting There: A Book of Mentors.


Getting There: A Book Of Mentors


Getting There tells the stories of 30 of the world’s top entrepreneurs, with all of their successes and failures and the lessons they learned.

How was Segal able to secure interviews with all of these impressive, and extremely busy people?

Was she already connected to these people? No.

Was she a well-known celebrity? No.

She just made it happen.

She knew what she didn’t have, which was a mentor.

She knew what she didn’t want, which was to continue the path that she was on as a lawyer.

And she knew what she did have, which was determination and grit.

So she went all in and made the connections happen. She did everything she could to find her way past the gatekeepers that prevented her from getting interviews with these people, simply be being strategic and persistent.

Anybody could have done what Segal did if they possessed the same determination. And the result of her determination was that she found not one, but thirty mentors, and she published an amazing book that I highly recommend for everyone.

And that leads me to self-limiting belief number two, which is:


“I’m just a _____”


We often define what we can’t do based on what we’re already doing because we feel limited to that, like that’s the destiny that was chosen for us and we’re stuck with it.

One of the subjects interviewed in Getting There is Sara Blakely, the founder of the apparel company Spanx.




Blakely had planned on becoming a lawyer but couldn’t pass the admissions test, so she ended up working at Walt Disney World and eventually as a door to door fax machine salesperson.

Blakely sold fax machines for years, and her outfit for that job involved wearing pantyhose.

And she liked how they looked overall, but disliked the way the foot of the pantyhose looked with her open-toed shoes. So one day she had the wild idea to cut off the feet of her pantyhose to achieve the look she wanted.

This turned out how she hoped, and Blakely realized she might be onto something. She spent a couple years and $5000 of her own savings developing her idea, but still had a lot to overcome before she could take it to market.

When she didn’t want to pay the huge fees to have a patent created, Blakely purchased a legal textbook and wrote her own patent.

When she was rejected by almost every representative she pitched her idea to, she kept going, until finally she found a manufacturer willing to support her.

Fast forward to today and Spanx is a huge success and Blakely has been named by Time magazine as one of the top 100 most influential people in the world.

Blakely was technically ‘just a fax machine salesperson’, but she had an idea and she believed in it and now she’s recognized as one of the most influential female entrepreneurs on the planet.

Finally, the third self-limiting belief is:


“I’m not a _____”


“I’m not good at _____”


So many people say “I’m not good with money” or “I’m not a salesperson” or “I’m no good on camera” and it goes on and on. The excuses are endless.

You know what you do when you’re not good at something?

Option one is not to do it.

If it absolutely needs to be done, find someone else who can do it and focus on what you’re good at.

If you can’t afford help or you need to do whatever it is yourself, then your only option is to learn how.

And there’s no better example of this than Warren Buffett, also a subject in Getting There.




Buffett is the most successful and beloved investor of our time.

He will be forever remembered as an icon in the business world, but very few people know that Buffett once had a severe disadvantage that almost prevented him from finding success.

He used to be terribly afraid of public speaking. He would get so nervous he could hardly say his own name.

Buffett dreamed of being accepted to Harvard to make his father proud.

When it came time for his admissions interview, he rode a train for more than ten hours, only to be rejected and sent home almost immediately upon arrival.

With his goal crushed, he knew he needed to make a change, so he enrolled for a Dale Carnegie public speaking course and paid with cash so he’d have to attend.

He faced his fear head on and eventually became a masterful public speaker, who is well-known for his thoughtful interviews and public addresses to shareholders.

He credits that public speaking course for giving him to the courage to propose to his wife, which he holds as the single most important decision of his life.

Imagine if he had have just said, “I’m no good at public speaking” and resigned to never improve. Sure, he might have used his business skills to make a great living, but would he be a worldwide icon whose legacy will live on for decades, maybe even centuries? Of course not.

These are just three examples of people who faced their self-limiting beliefs head on and turned them instead into self-enabling beliefs.

If you’re not good at something, find someone who is, or become good at it yourself.

If you’re in a position that you no longer want to be in, find a new position for yourself.

If you don’t have connections, make connections. If you don’t have money, secure an investment or be smart and frugal and make sacrifices in the early stages of your business.

There are always going to be a million reasons why you can’t do something, but they will never be more important than the reasons why you can.

Focus on those reasons. Life is too short to be held down by self-limiting beliefs.

I was recently in Los Angeles for Jeff Walker’s LaunchCon and I had the privilege of speaking with world-renowned performance coach and performing artist Victoria Labalme.

Victoria helps elite entrepreneurs, best-selling authors, top teams, and high-level executives communicate with confidence, authenticity, and impact.

She recently gave an amazing TED Talk that is getting a ton of attention, titled Risk Forward: the Rewards of Not Knowing. (Pssst, I highly recommend watching that TED Talk here).




One of Victoria’s key skills that makes her great is her ability to instantly connect with people. Being able to instantly connect means that people are more receptive and emotionally invested in your message.

It’s a skill that is incredibly useful for speeches, presentations, high-stakes meetings, video shoots, networking events, or any other situation where you are interacting with people and trying to get your message across.


So Victoria, you are great at connecting with people to build instant rapport on stage, for example, but how can we instantly connect in all contexts of communication?


Victoria: The first place I like to start is what I call “the through-line”.

The through-line is this line that runs through ALL that you are communicating.

The simplest way to think about it is like a verb. So, for example, if my through line is to show-off – I’m on video and I just want to show off

So, for example, if my through line is to show-off – I’m on video and I just want to show off or if I’m on stage and I want people to be impressed by me – it’s not going to be great.

So I always say the through-line should be in service of others. The first thing you want to think about is, “how can I help?” and when you do that, it changes everything.

“The first thing you want to think about is, “how can I help?” and when you do that, it changes everything.”


Stu: What would be another example of a good through-line?


Victoria: To share, to inspire, to engage.

I had a client who was working with a bunch of authors and he said, “I feel like I need to control them to get their stuff done,” and I said, “well, maybe there’s another way – to engage or collaborate.”

In sales sometimes people are like, “I need to kill it,” or, “I’ve got to conquer it,” instead of saying, “I want to help grow the audience.”

Whenever you’re nervous on camera or on stage or on a phone call or in front of your team, it’s because you’re thinking about yourself. “Am I enough? Am I saying ‘um’ too much?”

But the moment you focus on helping, all of the nervousness drops.




Stu: That was a huge mental breakthrough for me. So point number one is the through-line, what’s point number two?


Victoria: Another point that’s really helpful is what I call “K D FKnow, Do, Feel”.

What is it you want your audience to know? What’s the information?

What do you want them to do? What action do you want them to take?

And what do you want them to feel? Not just during that communication but afterward, too.


“Know, Do, Feel.”


Stu: Isn’t that an amazing framework? K D F. What else can people do to form a connection?


Victoria: Another point that’s awesome to remember is what I call “first and final”.

You never go to a movie, concert, etc. where it randomly starts and randomly ends. But a lot of people get on the phone and just start talking until they end up going, “well I guess I’m out of time. Thanks for having me.”

You want your first and your final to be really strong. It doesn’t have to be huge. You don’t have to come out singing and dancing.

Just think, what’s going to be the opening moment? Do I ask a question? Do I engage them?

And same with the ending. Just make sure that it’s crafted.


Stu: Sometimes a presentation can get hijacked with questions. What advice do you have there?


Victoria: People can hijack your Q & A. They want to pontificate, they want to make a point, they want to make you look stupid.

So I always say you want to have a final moment that goes after that. When it’s over say, “I’d like to leave you with a final thought,” or a final story, or a final image, or a final quote, so you control the ending.




Stu: If I’m giving a presentation and I have my teaching points and then I’ve got a story – and it’s a really funny story – where should I put that story in my presentation?


Victoria: You don’t want something like that too close to the front, because you haven’t earned the trust and the respect of the audience.

If you put it a little later, they’ll love you already, so you’ve proved your credibility, you’ve proved your knowledge, you’ve delivered value, they’re going to go with the joke, and then you can close with what you really want them to do.

So you’ve built rapport, and then you’ve got them laughing, and then you’ve got a slam-dunk because after a moment of humour, anything you say goes right to the heart.


Stu: Boom, there it is. The three ways to instantly connect with somebody.

  1. Your through-line.

  2. Know, do, feel.

  3. First and final.

Thank you for sharing your time and knowledge, Victoria!

Check out Victoria’s TED Talk at


Your turn: What techniques do you use to prepare for a presentation and instantly form a connection with your audience? Let me know in the comments below.






The term gets thrown around a lot in the business world, but where does hustle fit into YOUR business? 

Some entrepreneurs will tell you that hustling means working longer and harder than your competitors.

These entrepreneurs brag about working long hours, pulling all-nighters and never having any time to relax.

…I am NOT one of those entrepreneurs.

If the only way to be successful is to work more hours, well… that sucks. 

I don’t know about you, but that’s not why I got into this business. I didn’t start my business to work more.

In fact, I built my business so that I’d have more time for the things that matter to me, like spending time with my family. 

What about you? Are you for hustle or against hustle?

Actually, hold that thought. It’s not an either/or decision.

We’ll come back to this in a second. 


In my experience, there are TWO concepts of success. 

Concept #1 is that hustle = success. 

Concept #2 is that priorities = success. 

I believe in Concept #2.

In business, you and I have the ability to design our business around our priorities, and this ability increases depending on what stage our business is in.


The Survival Stage 

When we first start our business, we’re doing whatever we can to make a buck. This is what I call the “survival” stage. 

When I first started my business, I’d been with my girlfriend Amy (who is now my wife… thank GOD!) for a long time, and people would often ask me why I hadn’t asked her to marry me yet.

The truth is, I hadn’t asked her yet because of where my business was at that time. Because, honestly, I was okay with surviving off of peanut butter and jam sandwiches but I wanted more for my family. 

As new entrepreneurs we all start in the survival stage. In this stage, you are closer to the first concept of hustle because your resources are limited so you need to do a lot of the work yourself.  

You should think about your priorities during this stage, but you might need to make some sacrifices when you’re first getting started. 

“I was okay with surviving off of peanut butter and jam sandwiches but I wanted more for my family.”

The Success Stage

The second stage of entrepreneurship is when you start making enough money to cover your living and business expenses.

We can call this the “success” stage (financially speaking, anyways). 

In this middle stage of success, that’s when you and I have a really important decision to make.

The success stage is when we can start basing our business decisions around our priorities, so it’s important that we get clear on what our priorities are. 


The Significance Stage

As you gain more success in your business, you become busier. It’s also at this stage that you are working towards the third stage of your entrepreneurial journey, which I call “significance”.

The significance stage is when you realize your goal for starting your business in the first place, in terms of the life you want to live and the impact you want to have in the world. 

It’s getting clear on your priorities that allows you to transition from success to significance, because the significance stage is the embodiment of the priorities you set for yourself when you first started. 


Here’s a personal example: 

It’s a story that I’ve told before, the story of the night I decided to sell my business.

I was away for the weekend with my family, staying in this cabin in the middle of nowhere.

It was pouring down rain and I woke up at 2 in the morning and couldn’t get back to sleep. I couldn’t go outside because it was pouring rain. I couldn’t turn a light on because I didn’t want to wake anybody up.

So I just laid there in the darkness with my thoughts, and I started thinking about two books I’d recently read.

One was Essentialism by Greg McKeown and the other was The One Thing by Gary Keller, and both books really force you to think about what’s important in business and in life.

At the time I was wrestling with coming to terms with what is most important to me.

Because the more success you experience, the more opportunities will come your way, and the more opportunities that arise, the more distractions will keep you away from things that matter.

And it’s not just about putting in more hours to fight your way through the distractions. It’s about getting clear on your priorities and designing your business around those things so that you can eliminate the distractions altogether. 

So I remember laying there and wondering, “how do I make decisions in my business? How do I decide what to say yes to? What to say no to?”

Here’s what it came down for me:


1) Eliminating Bad Stress

We’ve all experienced bad stress, the stuff that keeps you up at night, that makes you anxious and fills you with self doubt and fear of what might happen.

Bad stress sucks and i want to do everything I can to eliminate bad stress.


2) Impact

My wife and I have a charity where we build schools in Kenya. That’s a big part of our life.

But we also want to have an impact on our family, friends, and community.

When evaluating a decision, I ask myself: “Will this allow me to add value for my colleagues or community? Will this be a positive experience for my family?” 

When the answer to either of those questions is yes, I know that it’s probably a good decision. 


3) Profitability 

I’m spoiled because I’ve always been involved with selling software or information products, which both have huge profit margins.

I’ve been tempted to join ventures in other markets, but the fact is software and information products interest me, I have years of experience with them and they offer great profitability, so that’s what I stick with.


As I laid there in the cabin and worked through my priorities, I finally felt good about myself because I knew how they would apply to some big decisions I had to make.

When my wife woke up I turned to her and said, “Amy, I think I’m going to sell WishList,” which was my software company at the time.

WishList was our sole source of revenue, so this was a big deal, but I was confident that I could find profitability in a new venture that would be more aligned with my priorities. 

Ultimately, that was the first step that ended up helping me make some major changes in my life and career that I’m now grateful for.

And it’s nothing against WishList or the product or the team, because they’re all amazing, but I just knew in my heart that WishList wasn’t the vehicle that would allow me to have the impact I wanted to have.


How this relates to the discussion about hustle:

Once you get clear on your priorities, you can take a step back and start being intentional while designing your business and your life, so it’s not just about hustle.

It’s about hustling for the things that matter and eliminating the things that don’t. 

I like spending time with my family, so working long hours just isn’t an option. It works against my priorities and gives me stress.

That’s why I don’t travel very often. That’s why I dedicate my time to working on tasks that utilize my core skills and expertise, and I find other talented people to help with the tasks that don’t. 

That’s why I have restrictions on the amount of time I spend coaching and consulting, and I honour those restrictions even if more work is available.

It’s why I limit the number of promotions I do per year and the amount of time I spend selling.

And that’s not always easy because saying no to speaking and coaching engagements, saying no to promotions, that’s a lot of potential revenue that you are saying “no” to.

But what that does is it motivates me to work much harder on the things that I do agree to, and that’s really where hustle comes into the equation for me.  


To summarize:

Define what your priorities are and base your life and business around them, and when it comes time to do the work that you KNOW is important because you’ve chosen for yourself… HUSTLE! 

It’s that simple. 


What about you?

Why do you do what you do? If you can’t answer that easily, you need to think carefully about it. 

Let me know in the comments what your priorities are and what hustle means to you. 


It was crunch time.

We were less than a week away from the biggest promotion we had ever done…

… and we realized we had made a FATAL mistake.

Picture this:

We have nearly 100 people ready to promote.

We’re talking about the biggest names in our industry. They had all blocked off their 
calendars to promote our course.

Hundreds of thousands of people would be seeing our promotion.

Thousands ready to buy.

And yet, we wouldn’t be able to make any sales.


The short story is, we needed to use Stripe to process our sales. And the mistake we made was 
thinking that the big name shopping cart we were using could integrate with Stripe.

It didn’t.

And that meant we were scrambling.

My stomach was flipping.

To make matters worse, it was too late to get another merchant account that would work with our 
old shopping cart (especially one that could process the volume of sales we were anticipating).

I was sweating over this… bad.

There was SO much on the line.

Over a year of planning.

TONS of anticipation.

All of our partners were ready to go.

And now, one FATAL assumption could bring the whole thing down before it even got going.

I was feeling so stupid and embarrassed.

I mean, it sounds so obvious to double check probably the most important thing of all… that 
you can actually process the sales.

But I made the rookie mistake of assuming everything would integrate.

It wasn’t good.

And, with everything scheduled to start in less than a week, we needed a solution FAST.

We also needed something that would be EASY to set up because we had a million other things to get ready for the promotion.

So what did we use?


In no time at all, we had our account set up and our checkout page ready to go.

(I’m talking within the hour)

And everything integrated so easily with Stripe (which is what we were using to process the sales).

So our biggest headache ended up becoming the easiest part of the whole process…

… THANKS to SamCart.

Here’s the happy ending to this story…

The promotion was a massive hit.

In fact, we far exceeded our goals and welcomed thousands of 
students into our new TRIBE course.

And, because of the way the checkout page was set up (thanks to SamCart’s optimized process), I know for certain that our conversions were higher too.

So less stress and more money. That’s a GREAT combo!

The crazy part was, the whole thing was nearly a total disaster. We’re lucky we had SamCart.

My advice, make your life easy.

Go watch this this video.

A last minute scramble is never fun. Trust me, it would have been a LOT easier to just start things off the right way.

Take care.


P.S. If you’re just starting out, this is exactly what I’d use. If you’re a seasoned pro, you definitely want to check this out because there are a few subtle tweaks to the checkout process that are getting massive results. It’s worth a look:


Your turn: What’s the biggest mistake you’ve ever made in your business? How did you recover?