Why should YOU be at TRIBE Live??


TRIBE Live is happening June 15th – 17th in Toronto, Canada . . . and it’s going to be awesome!

Hundred of people have already reserved their seats.  We’d love to save a seat for you too!

Here are is a little list of reasons that are sure to get you excited about joining us.



1 – Discover The 1 Thing That Changes EVERYTHING

Just ONE LITTLE THING can completely transform your business.


2 – Get ‘Er Done

Be honest, more often than not you find yourself working in your business instead of on your business.  (Lil’ “E-Myth” throwback!)

This is your chance to shut out the world for 3 whole days and get things done.

You’ll accomplish more in 3 days than you have in the last month.  (WITHOUT hustling.)


3 – Surround Yourself With People Who ‘Get It’

When else can you be surrounded by the most fun lovin’ big hearted biz owners – who ‘get’ memberships?

Yeah.  Only once a year.  At TRIBE Live.

Because this isn’t just a course.  It’s a community.  And it’s awesome.

We are ALL special snowflakes, #thankyouverymuch


4 – The Latest & Greatest Intel

I’m tuned into my network of THOUSANDS of membership site owners.

In this magical Age Of Information, our world is always changing.

I’m constantly getting the latest updates, “you wouldn’t believe what worked” late night messages, and “Stu you’ve GOTTA try this” recommendations.

By the time TRIBE Live rolls around, I’ll have the latest scoop to make your membership even better.


5 – Ignite Unstoppable Motivation


And when you come to TRIBE Live, you’ll feel the same!


6 – Master “Stu Face”

There’s more to it than you think.


7 – Perfect Excuse To Travel

I bet ‘freedom to travel’ was on your list of why I started a membership site.

Now you can! 🙂

And visiting the world-class city of Toronto with hundreds of friends is the perfect place to start.


8 – Surprises

I LITERALLY can’t even talk about this.

(Did you think I was gonna give it all away that easily?!  C’mon now!)

But just look at dis smile…!



9 – And THIS

There’s a lotta monkey business at TRIBE Live.

…Cheeky monkey business.  😉



10 – People Flip Out For TRIBE Live

We turn your world upside down… in the best way possible.



TRIBE Live 2017 Was A Ball

Only question is, what do we have up our sleeve this year?

Only one way to find out!


Join us at the only event which will transform your business into a recurring revenue powerhouse – and make you feel like family! ❤

What’s the perfect price to maximize member registrations?


I’m talking about the price at which you have the best conversions and the highest profitability.

How do you find that sweet spot?

The short answer is, the price doesn’t matter anywhere near as much as you think – at least it doesn’t if you follow what I’m about to share.

Let me explain…

In the beginning, It takes a willingness to test and try different price points.


You CAN mess this up.  And that’s why it’s important to follow these best practices for pricing.

It’s easiest to explain by using a real-life example. So, let’s take a look at Karen’s question and then I’ll break down how to approach the mystery of membership pricing.

Karen asked, “Hey Stu, I opened my membership at $27 a month for founding members, and then raised it to $47. I’m doing a launch now, and I’m trying to decide if I should go up to $67 or $79. One pro told me I should be charging $297 for my program, but I don’t want to cut anyone out due to price.

Can I get your advice?

I feel like it’s worth more than I’m charging.”

Well, Karen, my friend, you are not alone with your pricing dilemma.

So where do you start?

Well, the first pricing lesson is:  


Start low and incrementally raise your prices


Up to this point, Karen has nailed it. She started at $27. Then went to $47. Now, she is contemplating going up to $67 or $79.

Before I tell you what I think she should do, what do you think?

$67 or $79?

My advice is to go to $67.  Then you can go up from there.

Why not make the jump all the way up to $79?

It’s always easier to raise your price than reduce it.  And going up to $79 is a pretty big jump from $47.  And whenever you increase the price, you want to gauge the market to see how your audience is reacting (and buying).  

Because here’s the thing…  

You never want to go too high and then be forced to reduce your price.  That stinks!

Think about it…

Everybody who paid the higher price is now going to feel like a schmuck because they paid the higher price.  You may even have some people come back and ask for a refund for the difference.  It’s a support nightmare.

But, if you start low, and you raise your price high, guess what?

All of your early adopters, feel like they got a good deal.  Instead of complaining, they’ll be singing your praises.

It’s a subtle difference.  But it’s MASSIVE when it comes to the buying experience of your clients and customers.  All it takes is the decision on your end to start low and go high, which Karen has done, and I want to commend her for that.  The key is to be patient with each increase.

BTW – If you have a membership site, lock your early members in at the lower price.  The “grandfathered pricing” is an AWESOME retention strategy… because people don’t like letting go of a good deal 🙂

Ok, so here’s where I throw you a curveball.

You ready?

After a while, your price should become somewhat irrelevant.


I know…. you’re thinking “Stu’s has hit his head one too many times”.

Let me explain…

Remember when Karen said she felt like it was “worth more than I’m charging”?

Whenever we are creating our own products and programs, it’s almost inevitable that we feel like it is worth more than what we’re charging.

Why? Because we know all the hard blood, sweat, and tears that go into creating and producing that program, right?

But here’s what I want you to remember…


People get the real value when they get results


The truth is, the real value comes from the results that you’re able to help people get.  

For example, let’s pretend you gave me $100 and in exchange, I share with you a bunch of proven marketing strategies to help you maximize sales.  And after applying those ideas, you get a return of $500 – which can be directly connected back to those ideas.

What’s the true value from this exchange?

It’s at least $400 right?  ($500-$100).

And some would say $500.

But you could even make an argument that the value is even greater than both of those combined because now you have the knowledge to produce the same result over and over again.  So the “return” continues long after the initial $500 gain.  It’s like the gift that keeps on giving 🙂

That’s the real value.

And that’s what makes the initial $100 feel almost insignificant.

That’s why the $1,997 we charge for our TRIBE membership training course is a no brainer.  When you compare it to the results that so many of our clients get with their membership, purchasing TRIBE becomes an easy decision.  

The majority of people who follow what we teach make the investment back within the first month of when their membership launches (we’ve even got examples of people generating 14X their initial investment within the first month).  

And the cool part is, because a membership site is recurring, that’s just the return on “month 1”.  The real value begins to compound when you factor in the revenue from their membership each month thereafter.

So the value calculation is pretty simple…

Give me $1,997 and get that back (and likely more) after the first month of launching your membership site.  It’s a no brainer.

DISCLAIMER:  Results will vary.  Not everyone will get a return because not every does the work.  Just because you bought it doesn’t mean that magic happens.  You still have to implement 🙂


Here’s the key…

The real (no brainer) value only comes if someone gets a result with what you provide.

Let me say that again…

The real (no brainer) value only comes if someone gets a result with what you provide.

But the HUGE upside for you is that the more results you produce, the more valuable what you’re sharing becomes – and the easier it is to sell.

This whole approach is something I call “The Circle of Awesomeness” and it looks like this:


So the second lesson of pricing is:  


Help people get results, and your price almost becomes irrelevant


We may always feel like what we are producing is worth a lot more, but I always like starting low and then I raise my prices over time. Then just stay hyper-focused on helping people get results.  

If your products, services or trainings produce the results people are after, it won’t be long before you’ll be able to quickly raise your prices (and will likely be able to exceed the initial price points you envisioned).  

And then selling at the higher price point becomes almost effortless.


To price your site for maximum subscribers


  1. Start pricing on the low end and incrementally raise it higher over time.   Smaller increments are better.
  2. Help your clients get results. The more results you get, the more you can raise your prices.

Do you have a question that you need answered? I’d love to help you with that. Please be sure and leave your question in the comments below.

I need your help with an important decision! 

But first, some quick backstory: 

Last August, I had the privilege of welcoming the very first group of students to The TRIBE Course.

The TRIBE Course is where I share all of my knowledge from nearly a decade of helping business owners launch and scale highly profitable membership sites.

It was a very special time for me because, prior to releasing TRIBE, I was only sharing this knowledge through personal coaching and consulting meetups, yet I knew this information had the potential to help a much larger audience.

Once the doors to TRIBE opened, I was touched by the outpouring of engagement from entrepreneurs who were passionate about taking their businesses to the next level.

To my delight, many students saw BIG transformations in their life and business (…that’s the whole point of a course, right!?).

And some of those students were kind enough to submit testimonial videos for a little contest that we’re running.

That’s where you come in. 

The TRIBE Team has narrowed the submissions down to five and now we need help picking the best one.

If you’re so inclined, please take a moment to check out the testimonial videos below and leave a comment on this post letting me know which one you like best.

The Submissions: 

Anna Runyan – “How Stu McLaren’s TRIBE Course Helped Me Create A Business I Love”


Levi Kujala – “Don’t Launch Your Membership Without TRIBE by Stu McLaren”


Shelli Varela – “Impact, Influence and Abundance – Meet Stu McLaren”


Linda Jolliffe – “Why I Said YES to Stu McLaren and TRIBE”


Rachel Miller – “Best Course EVER – Review of TRIBE with Stu McLaren”


Such kind-hearted messages from amazing entrepreneurs… how can I pick just one!?

Needless to say, I’m mega grateful that TRIBE students would take the time to record these videos, and I’ve got some very special prizes in store for the winners.

So please help me make this difficult decision and comment your favourite video below.

I appreciate your opinion 🙂

*PS. TRIBE enrollment is re-opening soon and I’m hosting a free membership site workshop from April 3-12th leading up to the course. You’re welcome to register if you haven’t already. Reserve your seat here –> http://tribeworkshop.com



If you’re familiar with me, you know I’m a BIG advocate of the membership/recurring revenue model for businesses.

In fact, I’ve built my career around creating membership sites and helping others do the same.

Why? Because a properly structured membership saves the business owner time and increases their bottom line with stable, recurring revenue.

That being said, a membership site might not be the best fit for everybody.

If you’re curious about using the membership model in your business, there are three questions for you to ask yourself about your market.

These three questions really serve as a great way for you to get an understanding of whether a membership site would be a good fit for your market.

The first question that I want you to ask is, “Is there an ongoing need for the product/service/information my business provides?”

“Is there an ongoing need?”

This is the best kind of membership site you can create – one that satisfies an ongoing need.

For example, my friend Paul Evans has a membership site called TeenLifeMinistries.com and he helps youth ministers with their Sunday service.

What he initially discovered was that youth ministers often don’t have the time to prepare for their Sunday service, so he made it easy for them.

He provides PowerPoints and handouts, everything a youth minister would need to deliver their service. Now, the youth minister has a substantially shorter prep time for their service and they feel less stress as a result.

It’s a great example of a market and a membership. The market has a need and the membership is satisfying that need on an ongoing basis.

The second question that you can ask to determine whether a membership would be right for your market is, “Are people looking to learn or master a subject?”

Are people looking to learn or master a subject? 

One of the mental blocks entrepreneurs face with online learning is how much information is already available for free online.

However, if there’s a lot of free information available, it actually makes for a PERFECT opportunity for a membership site.

As I teach in TRIBE, overwhelm is the #1 factor that discourages people from continuing to learn a subject. This gives you the opportunity to offer a membership that organizes the information to give people a clear and simple direction to learn or master a subject.

The key is to give your audience clear directions on the steps they need to take to get the result they want. Do the thinking for them.

More information isn’t better, but organized information that has a clear direction is.

I call this the “Success Path.”

A good example is the guitar market. A beginner obviously wants to be coached through the basics until they become more skilled.

However, once a player has a high skill level, their learning isn’t over. They will still want to learn different techniques, different styles of playing and so forth.

There’s both an immediate and an ongoing need for people from all corners of the market.

That’s why business/entrepreneurship memberships are popular, because the business landscape is always changing, especially in digital. And entrepreneurs are looking to grow their business so they’re always looking to stay up-to-date on the latest trends.

The third and final question to ask is, “Are people gathering online?”

“Are people gathering online?”

Many membership sites focus on teaching information but there are other memberships that are dedicated purely to bringing people together.

We live in an amazing time. No matter how quirky or obscure your interests are, chances are you can connect with a whole bunch of people around the world who share the same interests.

Before you might have been the only person in your community who had these interests, but now the Internet gives us the opportunity to create and join communities of like-minded people.

Heck, Facebook is community-based membership site and they are the third most visited website in the world!

There are some membership sites that are all about the community. People pay month after month just to be around others like them, have discussions, and engage with one another.

Most often, people join a membership for the information but stay for the community aspect. Once they’ve got active and started networking and engaging with others, they don’t want to leave!


Is there an ongoing need you can fulfill

Are people looking to learn or master a subject?

Are people in your market gathering online? 

If you answered yes to any one of those questions, there’s a good chance that a membership site could thrive in your market.

That’s not to say it’s going be a perfect fit, but the odds are certainly in your favour and it’s something worth exploring.

If you’re interested in learning more about membership sites, you’re invited to join me for a FREE membership workshop beginning April 3rd, 2017.

You can secure your spot in the free workshop here ==> www.tribeworkshop.com

Additionally, I’ve compiled a PDF that might interest you titled Membership Masters: 10 Proven Strategies for Growing Successful Membership Sites” 

You can download the PDF here ==> stu.clickfunnels.com/membershipmastery