Back to Articles

Product Launch Formula Explained (The #1 Way to Make a LOT More Sales in a Lot Less Time)

Note: For those of you who are savvy to Product Launches, I’ll save you some time and let you know that we are currently helping Jeff promote his new free video workshop where he goes in depth about PLF, with an optional paid course afterwards. If you’re interested, click here to check it out!

If you’ve never heard of Product Launch Formula before, you can read the post below and if it interests you, you are more than welcome to check out Jeff’s workshop.


How do you sell a whole lot more of your products or your service in a fraction of the time, regardless of whatever market you’re in?

Listen, if you’re an entrepreneur, chances are you have a product or a service that you’re selling, or perhaps you are an author or a speaker where you’ve got a message that you want to share and you want to get that in front of a lot more people.

How do you do that with a lot less effort? How do you make a lot more sales in a fraction of the time?

Well, I’m going to share with you the secret to that in just one second. Before I do, I want to share a quick story:

Back in 2004, I witnessed a revolutionary development for entrepreneurs like you and I as it relates to selling products and services online.

At that time, I was online and I was eagerly anticipating the release of a product. I had been waiting for this product for literally weeks. I was champing at the bit, and could not wait for the opportunity to finally click the buy button and purchase it.

…It was a thousand dollar product.

Now, during this time, there was so much hype. There was so much excitement around this particular product – which was completely brand new to the marketplace – that when it finally became available for sale, it generated over a MILLION dollars in sales in less than a 24 hour period.

That product set a whole new precedent.

What we’re talking about is creating an orchestrated Product Launch.

Now, many people might ask, “Why do I need a creative product launch? Is that really necessary?”

The reality is if you don’t create anticipation, you’re hoping that people are going to come and buy your product. You’re hoping that people are going to find you to buy your product and service.

There are three big reasons why a product launch is a HUGE tool for you and I as entrepreneurs to sell a whole lot more of what we have in a fraction of the time, regardless of the market.


1. More Reach

What do I mean by that? Well, it means that you are going to get what it is that you have in front of a lot more people in a much shorter period of time.

I was listening to an interview the other day with Sara Blakely, the founder of Spanx. She’s been voted by Time Magazine as one of the most influential people of our time. She’s one of the wealthiest female entrepreneurs.

One of the things that helped her really launch her product was that she got an endorsement in the first month from Oprah Winfrey.

Can you imagine? Oprah Winfrey putting her stamp of approval on your product and then boom, now you’ve got sales coming out the wazoo.

That’s the same type of momentum that you can create with a product launch. Whereas if you try to do it the old way of just putting it out there and hoping people are going to come and find it, it’s a much slower approach.


2. More Authority

A product launch creates tremendous positioning in the marketplace.

When there’s a lot of buzz around you and your product or service that you’re offering, it gets people talking.

The more people that are talking, the more it establishes you as the go-to resource, or the go-to company, or the go-to product for whatever solution that they are seeking.


3. More Sales

When you’re reaching more people and you got more authority, you’re going to make a lot more sales.

Why wouldn’t you want to launch your product? Why wouldn’t you want to get your products, your service, your message in front of more people in a shorter period of time?

All the PLF does is it just speeds up the timeline in terms of your ability to be able to grow your company, to grow your business, to increase your impact.




That first product launch I told you about was for a product called Traffic Secrets, helping entrepreneurs generate more traffic to their websites. One of the people behind the strategy of that particular product launch was a gentleman by the name of Jeff Walker.

Now, Jeff Walker is like the godfather of launching online. He’s helped thousands and thousands of people launch products online.

I’m one of those benefactors.

In fact, this last August, we went from nobody really knowing who I was, to gaining over 50,000 Facebook likes, 50,000 emails, and multiple seven figures in sales, in just a few WEEKS!

Because of PLF, we were able to serve thousands of people with the product we were offering.

It was an incredible jump start to building an entirely new business, all orchestrated by a product launch. We couldn’t have done it without the amazing strategies created by Jeff Walker.

Now, there are many things that go into a successful product launch, and – despite having years of experience running multiple seven figure launches – I could never attempt to explain the strategy behind a launch as well Jeff can.

The good news is that Jeff is currently offering a free workshop where he goes in depth about the core strategies and blueprint behind every successful product launch.

After the workshop has ended, Jeff will be offering a more detailed paid course, but even if you have no interest in that, I want you to go sign up just to see the launch process that Jeff takes you through.

I highly recommend you go check it out because you’re going to learn a tonne about how to apply the Launch Formula to your business to help you generate more sales in a fraction of the time.

It doesn’t matter what market you’re in. You’re going to see examples from a bunch of different markets and types of products.

If you know another entrepreneur that could benefit from the magic of launching a product or service online, or you know somebody who’s got a message that they really want to share, tell them about this video.

Click here to access Jeff’s free PLF workshop.


Your turn: Have you used PLF before? What was your experience? Let me know below.