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How To Make Better Decisions

Decision making shows up in all areas of our lives and everyday we are making hundreds of little (and sometimes BIG) decisions. This episode is with Lisa K., a renowned expert on intuition, and during today’s interview we explore how it impacts our decision making (and how to use it to make better decisions).

Big Ideas

How Did Lisa K Get Into Studying Intuition [2:15]

Stu: I’m here with a client of mine whose work has tremendously inspired me to tap into my intuition when it comes to decision making. I didn’t realize how much I was already doing, and how I could now start being more intentional about it. One of the things I found fascinating about your work is that it’s based on helping people tap into their intuition, which leads them to making better decisions in all areas of life. How did you get into intuition from a very scientific background?

Lisa K: I always wanted to know what this magic thing of intuition was, because everybody says that everybody has it. Using my background in psychobiology and studying people who use intuition in business and other areas of their life, I started to realize what the true intuition is. It really parallels what happens in the right side of your brain – there’s certain characteristics of the way that side of your brain works, and it’s giving you information that we term as intuition.

Intuition Characteristics [4:04]

Stu: When I think about the times we’re living in, the importance around decision making is getting more and more important. People need to know how to be able to not only make decisions quickly and swiftly, but to trust the decision that they’re making. How many of us have made a decision, and were second-guessing ourselves later? Once we hone the ability to make a decision, feel good about it and be able to move forward, we make way more progress. Can you help us understand what are some of the characteristics of intuition and how does it show up?

Lisa K: One of the great things about intuition is it’s actually watching everything all the time, and it has an overall big picture of what we call the holistic Gestalt way of looking at things. It sees things with more clarity than our thinking mind that’s always doubting. The intuition and right side of the brain is all about now, it talks to you in terms of feelings.

And what are those feelings? The feelings could be physical or emotional, but the key thing for intuitive emotions is that they’re very subtle. The physical feeling could be in your gut, your chest, or it could be a relaxation down your spine which shows you that it’s a good thing. People ask me, “How do I know it’s not my fear?” But fear is overwhelming. It’s an anxiety you can’t stop thinking about. Intuition is easy to dismiss. It just comes and it goes. It’s wordless so it doesn’t chatter at you.

Identify When Your Intuition has Show Up in the Past [10:25]

Stu: What are some next steps for people to really begin mastering the concept of knowing when their intuition is showing up and knowing how to trust it?

Lisa K: The first thing is you have to identify it. There’s a lot of misconception out there over what intuition is, and the more I read what other people are writing about it, the more I realized they’re missing it. Some people were following their fear or wishful thinking, and these are all cognitive constructs that get in our way of understanding what intuition is.

The second thing is when you think back in times where you’ve experienced intuition or you had that aha moment, what was the experience like? What was going through your mind at the moment you had that right decision? What was going through your body? Think back to those times and recognize those specific things. Then, as you’re trying to decide which way to go, those intuition pop-ups as characteristics happen when you’re thinking of those things. Those are ways that you can use intuition in making a decision.

Identify When Your Intuition is Showing Up in the Present [13:59]

Stu: You’ve got some great examples of some really well-known people in business who have come out and said how important intuition has been in their decision making. Can you share a couple?

Lisa K: Everybody knows about Jeff Bezos, the CEO and founder of Amazon. He says all of his best decisions in life and business have been made with heart, guts, and intuition. He uses intuition all the time, and he used it when he decided to implement Amazon Prime. His finance team said it was horrifying to offer unlimited free shipping because it’s super expensive. But he greenlighted it because his decision was ultimately based on intuition. And he said, sometimes the data doesn’t provide you that clear answer, especially when you’re trying to do something that’s never been done before. Today, Amazon Prime has over 112 million members. The members account for roughly 65% of all Amazon shoppers, with membership fees having totaled $14.2 billion in 2018.

Stu: We all face decisions where on paper, where it may or may not make sense to move forward, but where intuitively, we know it’s the right next step. For our brick-and-mortar friends who amongst the coronavirus are now facing different types of decisions, like do I need to pivot and serve customers in a different way, or find a different audience? I’m grateful to have you help guide us, and I know that you have a resource that we can point everybody to, not only to get the characteristics outlined of intuition, but to help guide them in making better decisions?

Lisa K: If you go to and sign up, you’ll get a list of the intuition characteristics that come from everybody at the right side of their brain, as well as how to make decisions using your intuition. It’s so important right now, when we have to rely on our intuition to make these decisions and that’s what these big business executives have been doing in their business to move forward.

Memorable Quote

One of the great things about intuition and really what the right side of the brain is doing is it’s actually watching everything all the time and it has an overall big picture.” – Lisa K.


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