Start your year off with a bang using these 3 simple actions to create massive momentum in your business (and in your life).

• Download as an MP3 by right clicking here and choosing “save as.”
• RSS feed for Marketing Your Business

Big Ideas

Digital Cleanse [3:09] 

The first action is a digital cleanse. What do I mean by this? I mean going and cleansing your Slack, clearing out your inbox, your Facebook and Instagram inbox, go through all of your pictures, hard drives, your desktop and bookmarks and organizing them. Go through all your digital materials and assets and clean them up.  

Review [5:38] 

The second action is to review. You know that journal where you write all your ideas down? My guess is that you never go back and review it. At the end of the year, or going into the new year, one of the things that I do is go back into that journal and review it. I look for the big ideas, the insights, the nuggets that I can use going into the new year. Review your journal, your notes from conferences, your debriefs from your own launches. Also, review your relationships. Who were the people that showed up big for you this year? Who are the people you want to reinvest in? Whether it be work relationships, JV partnerships, venders or other people you worked with. Who are the relationships you want to go deeper with?    

Focus [8:22] 

As your marketing campaign starts performing better and better, as you get things dialed in and start experiencing more and more success, more and more opportunities are going to come your way. But more opportunity doesn’t necessarily equal more success because it can become a huge distraction. In order to have tremendous success over the years, you have to focus. It means getting clear on your big rocks. If you had to just focus on one thing this year to help you achieve all of your goals, particularly as it relates to your business, what would that one thing be? What is the one thing that will make the result that you’re after easy or effortless? 

For example, last year the one thing we focused on was split testing, and it had phenomenal results. With our opt-in pages, TRIBE launch and the webinars that we did, we improved our average opt-in rate from 51.29% to over 75.48%. And that one thing dramatically impacted every other area of our launch.

Memorable Quote

“More opportunity does not necessarily equal more success because it can become a huge distraction.” – Stu McLaren

Resources

Search the Marketing Your Business Podcast
Searchie.io
5 Days to Your Best Day Ever by Michael Hyatt
The ONE Thing by Gary Keller and Jay Papasan

Rate & Review the Podcast

Reviews for the podcast on iTunes and greatly appreciated! They help us build awareness for the show, which in turn allows us to bring value to more listeners like you. Not only that, but they help us better understand what matters the most to you so that we can constantly improve. If you received value from this episode, it would mean the world if you could take a moment and leave your honest rating and review. You can do that by clicking here.